Trapper J Lures
Website Redesign — ProposalPrepared for Trapper J Lures · 2026

A store that shows the proof you already have.

A modern facelift for trapperjlures.company.site — built around your own photography, your own product descriptions and the reviews your customers have already left.

The opportunity

Seventeen customers have rated this range five stars and your homepage mentions none of them.

Your store already holds the two things that sell a lure: your own photographs of every product, and seventeen verified five-star reviews. Neither appears on your homepage today. This redesign puts them on the first screen and gives people one clear way to reach you.


01

What you'll get

Modern, on-brand redesign

Built on your own brand colours, not a stock theme.

Mobile-first & fast

Looks sharp and loads quickly on every phone.

Found on Google

Clean SEO structure, and every page set up to be indexed.

Your reviews, up front

The six reviews your customers wrote words for, on the page verbatim — out of the product pages they are currently buried in.


02

Features that sell more lures

Real proof

Your reviews, word for word

Your customers' own words, moved somewhere people actually see them. Today a visitor has to open an individual product page to find a single one.

🔌
Every service

Your whole product range, on one page

All seventeen products with your own description and price, instead of a menu people have to hunt through.

✉️
Straight to you

Ask him anything

Name, email and what you are running — for the customers who want to know what to put in the hole before they buy.


03

Your own content, put to work

Real reviews

Your customers' own words

The six reviews that carry text are quoted verbatim, typos and all. The other eleven are ratings with no words, so they are counted and not invented into sentences.

🔧
Your words

Seventeen products, in your own words

Each card carries the description you already wrote — spelling, exclamation marks and all — trimmed to its opening line, with the whole of it on that product’s own page. Five products have no description on your store today; those cards show the photograph and price and say nothing you did not write.

📷
Your photos

Your own photographs, used properly

The pictures you already use are shown at full size. Anything that is not your own photograph is labelled as such on the page instead of being passed off as your work.

💬
Your answers

5 questions answered up front

The things people email to ask, answered on the page using what you already publish — so fewer enquiries start from nothing.

🛡️
Your credentials

Verified-customer reviews, counted honestly

Your store only accepts reviews from customers who actually bought — that is worth saying out loud, and it sits near the top of the page rather than three screens down.

🎨
Your colours

Your brand colours, taken from what you already use

The accent is the green measured off your own labels — the mean of nearly twenty thousand pixels across twelve of your product photographs, not a colour picked to taste. You have no logo file to sample, so the labels are the next most honest source.


04

Investment

What’s included
  • Everything in a full custom redesign
  • A page for every one of your seventeen products — its own title, your photograph, your description and the reviews that product has earned
  • Your whole product line on one page, priced, in the words you wrote
  • Your YouTube channel on the site: your four latest videos, and a link to the channel your store does not link to today
  • Clean SEO structure, a real page title per product, and every page set up to be indexed.
  • Every review that carries text, word for word
  • Priority launch
Your price
$499
One-time
The entire package — everything listed beside this — for $499.
The full build for one price, because the catalogue and the photography already exist — the work here is putting them on a page, not producing them.

05

Timeline — ready now

This is already built. Everything you just clicked through exists today — the design, the content and the working features. The only step left is your review.

✓ Done

Design & content

Theme designed, copy written, pages laid out.

✓ Done

Build & features

Every page here is built, and every link on it goes where it will go when it is live. The enquiry form and checkout are the two exceptions and are called out on purpose: the form is a demonstration and does not send yet, and these are design pages, so there is no basket, no payment and no order in this preview. Your Ecwid store keeps taking the orders exactly as it does today.


06

Why it pays for itself

107,000 subscribersYour YouTube channel has 107,000 subscribers and 1,100 videos. Your store mentions YouTube in one sentence and does not link to it, and your Facebook page points at the channel rather than at the shop. The audience is already built; almost none of it is being pointed at the products.
17 five-star reviewsYour store has 17 reviews across 8 products and every one is five stars. Somebody landing on your homepage sees none of them — they are only visible if you click into an individual product. 17 reviews, and the best thing you have is behind a click.
259 charactersYour homepage is 259 characters of text in total, and 10 of your pages have no meta description, so search engines write their own summary of your store instead of using one you control.
A dead domain on your labelsThe labels on your All Predator Bait, Mound Pounder and Liquid Predator bottles print trapperjlures.com. That domain has no DNS record, so anyone who reads a bottle and types it in gets nothing.
Ownership & use. These designs, the mockups they link to, and this proposal are the property of Lean Software, LLC and are shared with Trapper J Lures for evaluation only. No license to use, reproduce, adapt or republish any part of them is granted until a signed agreement is in place and payment is made. On final payment, full ownership of the delivered website transfers to Trapper J Lures.
© 2026 Lean Software, LLC Concept proposal · presented alongside 11 live design mockups